WebREPS is pioneering a change in the way manufacturers bring their HVAC-R products to market. The traditional system is a bottom up approach, where the manufacturer through a national sales manager introduces products to the market. He commissions regional sales teams, who in turn promote the product to national or regional HVAC-R wholesale organizations.
They will purchase in volume and ship to regional warehouses who in turn supply local wholesale stores. The HVAC Contractors who utilize the supply houses then promotes and markets the product to his public or business customers. The problem is that this often takes months or years before the “customers” become familiar with the product. Add to the fact that the wholesaler “cherry picks” the product line and does not carry all available sizes and styles.
